I recently spoke on a panel about building podcast networks while I was at Podfest.
Someone recorded it from their phone for me, so I thought I would share it with you.
I have spent the past few days in Orlando, Florida at a podcasting event called Podfest.
This was a three day event, and as I said it was all about podcasting.
I have to say that Chris Krimitsos and crew put on a great event. It was well organized, with some great speakers, and really did run very smooth.
There were some great speakers that I enjoyed listening to. Some I knew from previous events, and many I did not know, but enjoyed meeting and getting to know.
They say you can tell the quality of an event by the quality of the attendees. Using that saying as a guide I thought it was an interesting fact that 3 of the 12 members of the Academy Of Podcasters Hall of Fame were at the event. In attendance was Todd Cochrane of Geek News Central, Danny Pena of Gamertag Radio, and myself. If you think about it that is 25% of the members of the Hall Of Fame. Now that's not too shabby at all.
I think Chris was expecting around 500 people to attend. While it was a really a nice size crowd, I am not sure he quite reached his goal of 500 people.
One of the events scheduled during Podfest was the premier of the documentary Messengers. In case you have not guessed already this was a movie about podcasting.
I thought the movie was very well done. There were some really great Podcasters in the movie talking about their enjoyment of podcasting, and how podcasting had effected their lives.
I really enjoyed the appearance by Rob Walch who has the Today in IOS Podcast. I really did laughed out loud when he gave Leo Laporte a little jab with his net cast comment during the movie.
Dave Jackson of School Of Podcasting Fame brought me to my knees several times with his comments and one liners. His keynote speech during the event was also excellent.
Don't get me wrong, this movie was not a comedy. It was quite the opposite being a serious documentary about podcasting, but had many great moments and quotes. It had serious moments, and some funny moments.
The vendor tables were limited, but I think that was more because of the limited space the location had to offer, and not because of the events capability to bring in vendors.
I was amazed at how many of the people I met were thinking about producing a podcast. They came to the event to find out more information, and learn the steps involved.
It was great to see so many people thinking about moving into the world of Podcasting, and starting their own podcast. When I see so much growth in podcasting it just gets me excited.
I spoke on a Keynote Panel with Glenn Herbert, Cale Nelson, Kimberly Falker, and Ryan Gray about building podcast networks. I really enjoyed speaking on this panel, and the opportunity to meet the other great panelists.
The location for the event was at the Caribe Royale Resort in Orlando which was a great choice. Since this was a resort hotel it really did provide a great back drop for the event.
My wife came with me to Orlando and completely enjoyed hanging out at the pool. She enjoyed the local shopping, and especially enjoyed the local discount mall. I am very happy it was a discount mall.
Since the location was in Orlando we stayed an extra day, and took in Disney's Animal Kingdom. That made for a great final day, and turned the trip into a mini vacation for us.
All in all I have to say it was a well run event, and I would love to be invited back. I would recommend Podfest to anyone interested in learning more about Podcasting. It would be hard to go wrong attending this event.
I always enjoy talking with other Podcasters. I have to admit I love networking at the events I attend. I really enjoy the networking way more that the seminars. I really get so many great ideas from my networking efforts.
I have several new ideas mulling around in my brain that I am going to start working on thanks to Podfest. One of which is to start creating audio books from my podcast episodes.
To find out more about this great event go to Podfest.US.
My next speaking gig is about monetizing your podcast, which will be in San Diego at Social Media Marketing World. I hope to see you there.
A dream is only a dream until YOU make it a reality.
One of the things that I have been working on for the last few months is creating a network of media to help market my store Leland's Wallpaper, and the store's website LelandsWallpaper.com.
I started the business back in 1981, and built the website in 1996. Yes, being built in 1996 was like the olden days of the internet.
Over the last few years the site has had a loss In traffic and business partly because of Google's dislike of the site. I am sure Google disliked the website for not being mobile friendly, and other issues the site had.
After spending the time to completely rebuild the website I started my new marketing plan to get the site back in Googles good graces.
I have made several posts about the steps, and process I have been using to help spread the word about the store and in turn increase sales. You can see some of those previous posts on my blog.
I have been creating blogs, podcasts, and I have been using social media sites to really push the site out to the internet.
I am so happy with the results so far. And have to say my plan seems to be working very well.
I have included an image of my google statistics for one of the pages in the site. I have really been working hard on promoting this page and this graph shows some great results.
This graph shows the increase in visitors to one page about Joanna Gaines' new wallpaper book Magnolia Home over a 60 day period. As you can see there is a great increase in traffic to this page.
One of the best things that has happened to help promote the website was really just a side benefit of the marketing I have been doing myself.
Yesterday on the Today Show's blog my website was used as the go to resource for purchasing the wallpaper from Joanna Gaines new wallpaper book.
They interviewed Joanna and were posting about the interview and her wallpaper . They not only used a link to my site on the blog, but they had 6 separate links to to 6 of my website pages.
OMG, can you say Google Juice. Having a high authority site like Today.com linking to my site 6 times is fantastic.
Yes it was great for Google Juice, but it was also great for getting readers of the Today Show blog to come to my website to purchase wallpaper.
You can see the blog post on the Today's Show Blog Here.
Like I said my plan on blogging, podcasting, and using social media are paying off big time, and this is just the start of my new marketing plans for LelandsWallpaper.com
This is a video of my presentation on podcasting from the DFW Social Media Marketing Meetup Group.
This is a great Meetup group put on by Stephanie Inge at Improving in Dallas, Texas.
I have given this presentation before, but I feel I have tweaked it quite a bit since the last time I made this presentation.
In real estate the top three things are location, location, location.
In podcasting the top three things are content, content, content!
The first website I created back in 1996 was LelandsWallpaper.com. Leland's Wallpaper is the largest wallpaper store in Texas, and was probably one of the first wallpaper websites on the internet.
So much time went by that it barely functioned. Not being mobile friendly was only one of the problems with this old website.
On this episode of the Gary Leland Show I talk about how I am using the Fixer Upper TV Show to market the site.
By the way it is working. Sales have been going wild!
I think P.T. Barnum was the greatest marketer of the 19th century, and maybe of all times.
P.T. Barnum lived in the 1800s and is remembered for promoting many hoaxes and for founding the Barnum & Bailey Circus.
He was also an American politician, showman, and businessman.
He is known for many great quotes, but my favorite quote of his is “I don't care what you say about me, just spell my name right”
I believe that is P. T. Barnum was alive to day he would of preferred the quote “I don't care what you say about me, just spell my Domain right”
Just a quick thought that I thought I would share with you.
Some Podcasters say having only 300 subscribers is terrible. I say having 300 people that are interested in what you have to say every week is great.
The more time I spent on Twitter the more Quotes I saw friends of mine posting.
Actually posting quotes is all that some people seem to do on Twitter.
I have no issues with people posting quotes. I just think it would be better if the were original quotes, but they are not they quote famous people. Most of the time they are posting quotes from other famous marketers.
Since I like quotes, and other people also seem to like quotes, I thought it would be cool to post some quotes myself.
The problem was that I did not want to just rehash old quotes that have been posted over and over, so I started creating my own quotes. They are mostly marketing quotes, but they are mine.
I hope you enjoy them.
Anyone is welcome to use my quotes. I only ask that you give me credit for them.
You can find all my quotes HERE
I was interviewed on Biz Talk Radio by Mark Joeckel. This is a show that originates from the Arlington, Texas location.
You can find more interviews that I have given over the years HERE