Social Media Market World 2017

My thoughts as a first timer

Social Media Marketing World Swag

Social Media Marketing World Swag

I am not sure if Social Media Marketing World is the largest social media conference in the world. With over three thousand people attending it may or may not be the largest. The one thing I am sure of is that it is the best conference I have ever attended.

This year marks the fifth anniversary of this great event. It has been held in San Diego every year since it was conceived.

The conference was created by Michael Stelzner of The Social Media Examiner. The Social Media Examiner is the go to website for staying informed on what is new, and going on in the world of social media.

I have known about this great event since it's creation, but had never attended until this year.

My good friend Paul Colligan of The Podcast Report put together a great panel about monetizing your podcast. Paul moderated the panel which included Rob Walch of Today in IOS, John Lee Dumas of Entrapeneur On Fire, and myself.

Podcast Monetization Panel

The Podcast Monetization Panel


I personally thought the panel was very well attended, and Paul did a fantastic job as a moderator. The audience asked so many great questions that we were able to answer for them.

The invitation to speak on the panel is what made me decide to finally get off my butt and attend The Social Media Marketing World Conference. Now I am asking myself why did I wait so long to attend?

I feel the key word for this event is the word SOCIAL. Of course it is social because it included a large amount of great speakers, and great sessions on Social Media.

In this case though when I say social I am referring to the fantastic networking opportunities that were available in so many great social settings.

It was hard to believe how many great social opportunities Michael set up for the attendees to network. These networking opportunities really made the event great.

Speakers Social Event

The Speakers Social Event


Starting with a speakers party for the session speakers and keynote speakers. This event included a who's who from the world of social media. The top one percenters from the worlds of Facebook, YouTube, Podcasting, and many other areas of expertise.

This networking event with the top leaders in the industry was a once in a lifetime time opportunity to meet, and network with industry leaders in a smaller environment. I met so many people at this event that I recognized, but had never met. I really enjoyed this opportunity to network with them, and what a great way to start things off.

The speakers Networking Party was such a great networking event that I am excited to say that we are going to incorporate a networking event like this at Podcast Movement this year in Anaheim, California.

Then we were taken by bus to an aircraft carrier for another networking event. That's right they actually rented the USS Midway to host a networking party for over two thousand of the attendees.

Who rents an aircraft carrier for a party? Michael Stelzner that's who.

On the ship they handed out bingo cards. These bingo cards required people to track down speakers, and other people to get the squares on their bingo card marked out. Of course there were prizes for the winners of the bingo event. This forced attendees to meet new people, and network with them. What a great idea. As a speaker I met so many people that were excited to get their bingo card marked, and chat for a while.

I also loved the daily power walks. Every morning at six a.m. I joined a group in the hotel lobby, and we walked about a mile at a fair pace. I am not sure I would really call it a power walk at that pace. I would call it another great networking opportunity, which enabled me to make more new contacts.

I enjoyed the power walk so much that I plan on personally heading up a power walk at all future Podcast Movements.

Table Talk With Tim Street

Table Talk With Tim Street


Another thing I loved were the table sessions that were held during lunch. I hosted a table session about podcasting. This allowed people to join the groups and discuss podcasting while eating their lunch.

There were dozens of tables discussing on all kinds of topics. I really enjoyed this opportunity to talk podcasting with new, and seasoned podcasters. This was another great networking opportunity.

Of course during the three day event there were many other networking opportunities. There was the Networking Plaza, and another great networking party called Under The Sea on Thursday night.

I could write about all the great speakers, and all the great conference sessions. I am sure plenty of other people will write about how great those were, and they really were great for sure. There is no doubt that the line up of speakers were as good as you could hope for.

Since one of the quotes I am known for saying is “Sometimes you can make more money networking in the hallways, than you can make in a session” it just seemed appropriate for me to talk about the networking opportunities instead.

As I have tried to state in this post that the social aspect, and networking opportunities at this event were great. They would make this event worth attending all by themselves. When you add all the great conference sessions this is a must attend conference for anyone trying to learn or grow in the world of social media.

Thanks Michael for putting on such a great event, and allowing me to attend. I hope to see you again next year.

To find out more about this great event go to SocialMediaExaminer.com/smmworld.

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Interviewed In The Dallas Observer

By Karen Burgess Gavis

This is an interview I had with the Dallas Observer. I thought Karen did a great job on the article. She emailed me when the story first came our, and told me her editor wrote the title.

I was a little confused on the title. I even had to look up the word Luddite since I was not familiar with the term.

I do not see where the term applies, but as P.T. Barnum said, “Say what you want about me, just spell my name correct.” In todays terms that should be “Say what you want about me, just spell my domain correct.”
Since they spelt my name, and domain correctly I am happy with the article.

Gary Leland Interview Dallas Observer

When Gary Leland walked into a store in 1983 to buy his first computer, a salesman asked if he knew DOS. “I’ve never met her,” Leland said, to which the salesman replied that DOS was a computer language and then showed him a new point-and-click model.

“That sounds like what I need,” Leland said. Today, the former door-to-door salesman is a self-taught social media marketing guru who creates free information hubs for North Texas techies. Last year, he was inducted into the Academy of Podcaster’s Hall of Fame.

“I was probably one of the first 100 podcasters on the planet,” he says. Leland co-founded Podcast Dallas, along with Mitch Todd, and has found the medium to be a great way to promote his other businesses, like his softball equipment company, which he supports with popular podcasts and e-books about fast pitch softball.

Leland moved from South Carolina to Arlington nearly 40 years ago. He says he had a car with some gas in it at the time and maybe $10 in his pocket. He landed a job selling storm doors and windows before marrying his wife, Kathy, and opening up a wallpaper store.

While raising their two daughters, Leland volunteered to coach the girls’ softball team, DaBomb. When he had a tough time finding softball equipment, he decided to open his own store, softballjunk.com.

The brick-and-mortar store is located just behind the wallpaper store. Inside, girls and boys can be seen sizing up bats near rows of softballs and batter’s gloves, but Leland says most of the store’s sales are online.

“Half of my business is from softball, which I never expected,” he says, noting that his “aha moment” came when he saw someone wearing a SoftballJunk.com ball cap shortly after he opened for business. That’s when he got into podcasting.

When Leland found he was having to travel to Dallas to meet other people who shared his interests, he decided to start the Arlington Social Media Marketing Meetup group.

“I kind of got tired of going to Dallas every time for a meetup,” he says. “So, I started trying to get some tech stuff here.”

Leland, 62, brings in people like famed Facebook marketer Dennis Yu, Topo Chico brand master Giovanni Gallucci and Amazon super seller Chris Green to share their tricks of the trade. Several businesses are even offering the group free meeting space, pizza and drinks.

“I have 25 people coming from Dallas [for Yu’s session],” Leland says. “This is the complete opposite of normal.”

Arlington Mayor Jeff Williams was so impressed by Leland that during a recent City Council meeting he proclaimed March 1, 2017, as Gary Leland Day.

“Thank you for making Arlington your home and for making a difference in so many ways,” Williams said.
Leland makes a difference by sharing his expertise with others at no cost. Because he has been successful, he says, he wants to help other startups do the same.

“I attended the first meetup and learned so much about using WordPress to promote my business on social media,” Travis Littig writes on the group’s meetup page. “Gary Leland has really created something special here.”

Leland’s newest podcast is one he and Kathy do together about the show Fixer Upper, which helps them sell their wallpaper. “Kathy and I watch [Fixer Upper],” he says. “And then we record out thoughts. Two or three thousand people listen to that a week.”

To learn more about Leland, visit GaryLeland.com or SocialMediaArlington.com. The next free meetup is set for 6:30 p.m. Thursday, March 30, at 1527 S. Cooper St.

You can see the original article Here

Dill Domains

People may be interested in the subject of your podcast, but they listen because they are interested in your thoughts on the subject.

You make the difference.

Quote From Gary Leland

Interviewed on My Worst Interview Ever

By Tim Sinclair

My Worst Interview Ever

I was interviewed on My Worst Interview Ever by Tim Sinclair

I talk about an interview I had with the BBC back in 2006.

You can find more episodes of Worst Interview Ever at WorstInterviews.ringr.com

You can find more interviews that I have given over the years HERE

Fixer Upper Podcast

Because Of My Podcast

From The Gary Leland Show

Gary Leland Show On this episode of the Gary Leland Show I go over some of the things that have happened in my life because of my involvement with podcasting.

I also talk about my upcoming trip to San Diego where I will speak at Social Media Marketing World, and my appointment to the Arlington YMCA Board Of Director.

All this and much more on this episode of the podcast.

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A New Look At Old Friends

My thoughts as I look through an old photo album

My Photo Album

My Photo Album

The other day I decided to look at an old photo album from around the mid 70's. This album has been hanging out in the back of my closet for year, and years. I am not sure why I pulled it off the shelf, but I did enjoy look through it.

While looking at the photos I started realizing that I hardly knew who any of the people in the photos were. I did know the basics of them. I could place most of the faces, and tell you how I was associated with them. I could point our old girlfriends, and the girls I dated. I knew which ones were co-workers, and which ones were childhood friends.

The thing I could not do is name many of them.

Here is how the album photos broke down:

There were a total of 171 photos.

A total of 69 different people in the photos.

Of the 69 people 7 were old girlfriends, or girls I dated.

Now for people that I knew the names of:

I knew the names of 16 people, and in case you are interested I did not know the name of any of the 7 girls I dated.

That is less than 25% of the people in the album.

When I took these photos I must of felt the people in the photos were important to me.

Not only did I take, and develop the photos. I then decided these people were important enough to put in a photo album.

Of the 16 people I knew the names of 14 of them were people I knew for more than 15 years.

I do not know what any of these numbers mean, but I found it interesting how little most of these people meant to me.

When we are passing through life it is really hard to know who will be important in your life. Some of the people that you think will be important turn out to be very unimportant long term.

As I said these numbers probably mean nothing. They were just interesting to me.

Dill Domains

A New Podcast For The Home Town TV Show

is our second podcast in the HGTV genre

The Unofficial Hometown Podcast

The Unofficial Hometown Podcast

Yes, Kathy and I are producing another podcast following an HGTV show!

Approximately three months ago we started producing a podcast for the HGTV hit show Fixer Upper. The TV Show features Joanna and Chip Gaines.

After three months of producing the podcast I can say that the show is already a hit. At least ways it is a hit in the world of podcasting. As of March 2017 the Fixer Upper Podcast is averaging over 2,000 listens per episode. Producing a new podcast with 2000 listens per episode is enough to get me excited for sure.

If you take into consideration that the average podcast on iTunes gets in the area of 200 listens per episode you may understand why I am getting excited.

With our average listeners per episode being over 2,000, the Fixer Upper Podcast is ranked in the top 10% of all podcasts on iTunes.

With the amazing results we have had on the Fixer Upper Show it only makes sense to grow our podcasts in the decorating genre.

Now lets get into the Hometown TV Show. The stars of the TV show are Erin and Ben Napier. Erin is an artist, and Ben is a do it all construction type guy. Together they renovate older homes in their quaint little small town. They actually were born and raised in the small town Laurel, Mississippi.

After watching the previews, and following them on Twitter I knew this was the perfect TV show to produce our second podcast around.

The first episode of Hometown debuts on HGTV March 21st, but we already have everything in place.

You can find the website for the new podcast at HometownPod.com.

If you have an iPhone or iPod you can subscribe, and automatically receive every episode by going to Garyleland.com/HT

I truly think that Hometown will be a great TV Show on HGTV, and if I am correct the Podcast should be a hit too.

I guess we will find out in the very near future for sure.

HGTV HomeTown